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Here are some of the reasons why real estate agents need their own website:
1. Who Are You Branding?
Who are you branding, you or XYZ Real Estate? When you have your own website, it is a custom website about you (not a corporate template that comes down when you leave for greener pastures) and one that is designed to bring value to your clients. Having your own custom website makes you stand out from the crowd, makes you look different than your co-workers and shows that you are a professional real estate agent who has a true expertise in the local market.
Now you can take your personal business website and your leads with you, wherever you may go. This is why it is better to own your own website instead of relying on your broker to build one for you or using someone else’s template.
Don’t brand the company, brand yourself!
2. Grow Your Personal Brand
You may argue that you do not need the added expense of a website since your broker or agency supplies you with one as part of employment, but nothing could be further from the truth.
What happens if you leave that brokerage? Your entire professional online existence will disappear as soon as your former broker removes you from their site.
What happens when you start at a new brokerage? You’ll be the new person on the block with little or nothing to show now matter how many years of experience you have.
3. Become the Local “Go To” Agent
Having your own website also gives you an awesome advantage when it comes to targeting your specific geographic areas.
4. You Need to Set Yourself Apart From the Competition
You don’t want to be lumped in with everyone else in the office on some generic corporate website, otherwise what are the odds of a prospect choosing you over another agent in your office?